krovor
Client
Krovor is travel insurance company that specifically targets millenials that move around with expensive
gadgets and equipments.
Task
I was tasked with branding, ux research and interface design.
Branding
Getting informed
I kicked off the user interface design with getting myself acquainted with existing systems that offer the
same services as Krovor intends to offer (or closely related). Here is a list of organizations I
found:
- InsureMyEquipment ( https://www.insuremyequipment.com/ )
- worldnomads ( https://www.worldnomads.com/ )
- Travel Guard by AIG ( https://www.travelguard.com )
After using these products I wrote down a few things:
- Insurance fees are mostly auto generated based on equipment type, travel distance and equipment cost.
- After getting a quote, users have to fill a lengthy form which is quite discouraging.
- Most insurance platforms do not have a management dashboard for their users to manage policies. They rely on email threads to communicate and keep account of activities.
- All of them assume the user is already acquainted with insurance policies.
- InsureMyEquipment ( https://www.insuremyequipment.com/ )
- worldnomads ( https://www.worldnomads.com/ )
- Travel Guard by AIG ( https://www.travelguard.com )
After using these products I wrote down a few things:
- Insurance fees are mostly auto generated based on equipment type, travel distance and equipment cost.
- After getting a quote, users have to fill a lengthy form which is quite discouraging.
- Most insurance platforms do not have a management dashboard for their users to manage policies. They rely on email threads to communicate and keep account of activities.
- All of them assume the user is already acquainted with insurance policies.
Surveys
I conducted a survey to gather more information on what potential users know about insurance policies. 7
questions were asked, at least 35 people responded to the survey. All the results are here
https://goo.gl/RKjB2n
Some survey results
Deductions & Personas
From the survey i deducted that:
- Most Digital Nomads are millennials who are either software engineers or designers. These statistics are also confirmed in an article by Clements & Co. https://goo.gl/9U31UY
- The reason why most nomads don’t pay for insurance is because they have no idea about it.
- The most valuable equipments nomads travel with are their laptops, cameras and phones.
- Most Digital Nomads are millennials who are either software engineers or designers. These statistics are also confirmed in an article by Clements & Co. https://goo.gl/9U31UY
- The reason why most nomads don’t pay for insurance is because they have no idea about it.
- The most valuable equipments nomads travel with are their laptops, cameras and phones.